CMS Market Share Report 2024: The State of Website Platforms

Methodology

We analyzed technology data from over 10 million websites across industries, countries, and traffic levels. This report covers CMS platforms, e-commerce solutions, and website builders.

Overall CMS Market Share

Platform	Market Share	YoY Change
WordPress	43.2%	+1.1%
Shopify	4.8%	+0.7%
Wix	2.3%	+0.2%
Squarespace	2.1%	+0.1%
Joomla	1.8%	-0.3%
Drupal	1.3%	-0.1%
Webflow	0.8%	+0.3%
Magento	0.6%	-0.1%
Others	43.1%	-2.0%

E-commerce Platform Share

Among websites with e-commerce functionality:

Platform	Share	Notes
WooCommerce	28%	Free WordPress plugin
Shopify	23%	Hosted solution
Magento	8%	Enterprise focus
BigCommerce	4%	Growing rapidly
PrestaShop	5%	Strong in Europe
Squarespace	7%	Design-first
Wix	6%	Improving rapidly
Others	19%	Niche solutions

Key Trends

1. WordPress Continues to Dominate WordPress powers over 43% of all websites. The introduction of the block editor (Gutenberg) and Full Site Editing has modernized the platform without alienating its user base.

2. Shopify's E-commerce Surge Shopify's share of e-commerce sites grew 7% year-over-year. The introduction of Shopify Markets and enhanced B2B features has expanded its addressable market.

3. Webflow's Designer Revolution Webflow grew 60% year-over-year among agency-built sites. Its designer-friendly approach is capturing professionals who previously used custom development.

4. No-Code Acceleration Platforms like Wix, Squarespace, and Framer collectively grew 15% as no-code adoption accelerated among small businesses.

5. Headless CMS Growth Headless and decoupled CMS adoption grew 35%, with Contentful, Sanity, and Strapi leading among developers.

Regional Variations

North America**: Shopify and Squarespace lead in e-commerce
Europe**: WooCommerce and PrestaShop are dominant
Asia**: Shopify and local platforms (Shopline, etc.) compete
Enterprise**: Sitecore, Adobe Experience Manager, and Drupal dominate

Predictions for 2025

AI-assisted website building will become standard
Headless commerce will reach 20% of new e-commerce builds
WordPress will maintain dominance but face pressure from modern platforms
Consolidation will reduce the number of viable small platforms
Platform-switching services will grow as migration becomes easier

Conclusion

The CMS and e-commerce landscape is simultaneously consolidating (fewer dominant players) and fragmenting (more specialized tools). Understanding these trends helps businesses choose platforms that will remain viable and supported.